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VioletLock™ — Eliminate Brassy Yellow, Deep Condition & Maintain Cool Blonde Between Salon Visits

VioletLock™ — Eliminate Brassy Yellow, Deep Condition & Maintain Cool Blonde Between Salon Visits

Regular price $14.99
Regular price $29.00 Sale price $14.99
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FLASH SALE UPDATE:
We're celebrating our 50,000th customer with a flash sale! Due to high demand, stock is running low.

Stop Brass Before It Ruins Your Blonde

If your platinum is turning yellow, your highlights are shifting orange, or your silver is brassing up again, VioletLock™ Purple Hair Mask neutralizes those unwanted warm tones while deeply nourishing every strand. Violet pigments eliminate yellow hues. Keratin and lithospermum root extract repair the damage caused by lightening — extending your time between salon visits instead of shortening it.


Say Goodbye to Butter-Yellow Just After Three Washes

You spend $200 at the salon for that cool, icy color — then by the third wash, it’s pulling orange again. Typical solutions? Purple shampoos that dry your hair out, or expensive $60 toner appointments that are tough to schedule. Both miss the key need of bleached, highlighted, or grey hair: pigment powerful enough to banish brassiness AND conditioning deep enough to keep strands soft.

➤ Ban Brass in 5–10 Minutes, Not Half an Hour: Violet pigments erase yellow and orange tones from highlighted, platinum, and silver hair — all in the time it takes to shave your legs in the shower.

➤ Condition As You Tone: Keratin rebuilds bleach-damaged cuticles while you wait. Your hair emerges soft and cool-toned — not dry and straw-like like typical purple shampoos.

➤ Perfect for Highlights, Platinum, Silver & Natural Grey: Suitable for bleached blondes, balayage, platinum, grey blends, and natural silver. Cool shades stay crisp between salon visits instead of warming up.

Violet Pigments Cool While Keratin Mends

What sets VioletLock™ apart? It targets two layers simultaneously. The violet pigment rests on the cuticle just long enough to cancel yellow and orange — the same complementary color technique your colorist uses, now in a formula you can use in the shower.

Below the tinting effect, keratin and lithospermum erythrorhizon root extract rebuild the cuticle, while polyquaternium-7 tames static and frizz. Unlike purple shampoos that leave hair stiff and brittle, this mask leaves it soft, cool, and easy to detangle.

Why Blondes, Platinums & Silver-Haired Folks Are Trading Purple Shampoo for This

Skeptics first — those expecting “just another overhyped purple product” reported it’s the first that eliminated brass without damaging their hair. “I was three washes away from booking another salon toner,” said Anna K. “Left this on for eight minutes. Brass disappeared, and my hair felt softer than before."

Step Out of the Shower Looking “Fresh from the Salon”

✓ Locks in Moisture All Day: Lightweight formula absorbs fully without greasy residue, so hair stays hydrated and cool-toned without heaviness.

✓ Restores Elasticity: Keratin strengthens strands weakened by bleach, reducing breakage from brushing and heat styling.

✓ Maintains Cool Tone Between Salon Visits: Keeps platinum icy, highlights ashy, and silver sharp — helping you extend salon trips, not chase them.

Tone and Condition in Less Than 10 Minutes

Step 1: Wet hair thoroughly and towel-dry to damp — damp strands absorb pigment and conditioning better than soaking wet.

Step 2: Apply an even layer of VioletLock™ through mid-lengths and ends. Leave on for 5–10 minutes — shorter for a sheer gloss, longer for stronger toning.

Step 3: Rinse until water runs clear. Hair emerges cooler, softer, and ready to style straight from the shower.

Why Choose VioletLock™? Purple Shampoo Salon Toner Visit
Neutralizes yellow & brassy tones within 5–10 minutes
Deeply conditions as it tones — leaves hair soft, never crunchy
Use at home, no appointment needed under $15 per jar

Product Details for the Thoughtful Buyer

  • Net Content: 3.5 oz (100g)
  • Ingredients: Keratin, Lithospermum Erythrorhizon Root Extract, Aqua, Dimethicone, Polyquaternium-7
  • For: Blonde, Platinum, Grey & Silver hair — bleached, highlighted, or natural
  • Dimensions: 2.1 x 2.1 x 2.2 inches
  • Package Includes: 1 VioletLock™ Purple Hair Mask

Got Questions? Here’s What You Should Know

Will it leave my hair purple if left on too long?

No — the pigment is designed to tone, not dye. For a subtle gloss, rinse after 5 minutes. For stronger brass removal, leave up to 10 minutes. Start with less time on your first try and adjust as needed.

How often is it best to use?

Once or twice weekly, depending on how quickly your tone fades. If you live in hard water areas or swim in chlorinated pools, twice a week helps prevent brassiness from returning.

Does it work on natural grey or silver hair?

Yes. Natural silver and grey hair yellows over time from product buildup and sun exposure — the violet pigment neutralizes that, keeping your silver looking sharp.

Will it dry out my hair like most purple shampoos?

No. Keratin and dimethicone moisturize as the pigment tones, leaving hair soft and manageable — not crunchy and brittle like many purple shampoos.

Can I use it on highlighted hair that isn't bleached blonde?

Yes. Balayage, babylights, partial highlights, and ombré all benefit by regular toning to keep lightened sections cool instead of warm. Focus application on the lighter areas.

Ready to Keep Your Blonde From Turning Butter-Yellow?

VioletLock™ Purple Hair Mask is the quickest way to maintain icy platinum, ashy highlights, and sharp silver — no extra salon visits or drying purple shampoos required. Tone and repair in one shower and step out looking freshly done.

FLASH SALE UPDATE:
We're celebrating our 50,000th customer with a flash sale! Due to high demand, stock is running low.

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