{"product_id":"violetlock™-eliminate-brassy-yellow-deep-condition-maintain-cool-blonde-between-salon-visits","title":"VioletLock™ — Eliminate Brassy Yellow, Deep Condition \u0026 Maintain Cool Blonde Between Salon Visits","description":"\u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eStop Brass Before It Ruins Your Blonde\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eIf your platinum is turning yellow, your highlights are shifting orange, or your silver is brassing up again, \u003cstrong\u003eVioletLock™ Purple Hair Mask\u003c\/strong\u003e neutralizes those unwanted warm tones while deeply nourishing every strand. Violet pigments eliminate yellow hues. Keratin and lithospermum root extract repair the damage caused by lightening — extending your time between salon visits instead of shortening it.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003cbr\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/b14_ad.webp?v=1776892803\" style=\"display: block !important; margin: 0 auto !important; width: 70% !important; height: auto !important;\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eSay Goodbye to Butter-Yellow Just After Three Washes\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eYou spend $200 at the salon for that cool, icy color — then by the third wash, it’s pulling orange again. Typical solutions? Purple shampoos that dry your hair out, or expensive $60 toner appointments that are tough to schedule. Both miss the key need of bleached, highlighted, or grey hair: pigment powerful enough to banish brassiness AND conditioning deep enough to keep strands soft.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Ban Brass in 5–10 Minutes, Not Half an Hour:\u003c\/strong\u003e Violet pigments erase yellow and orange tones from highlighted, platinum, and silver hair — all in the time it takes to shave your legs in the shower.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Condition As You Tone:\u003c\/strong\u003e Keratin rebuilds bleach-damaged cuticles while you wait. Your hair emerges soft and cool-toned — not dry and straw-like like typical purple shampoos.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Perfect for Highlights, Platinum, Silver \u0026amp; Natural Grey:\u003c\/strong\u003e Suitable for bleached blondes, balayage, platinum, grey blends, and natural silver. Cool shades stay crisp between salon visits instead of warming up.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/1_5370ac6f-3408-4206-aed0-025d81019283.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eViolet Pigments Cool While Keratin Mends\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eWhat sets \u003cstrong\u003eVioletLock™\u003c\/strong\u003e apart? It targets two layers simultaneously. The violet pigment rests on the cuticle just long enough to cancel yellow and orange — the same complementary color technique your colorist uses, now in a formula you can use in the shower.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eBelow the tinting effect, keratin and lithospermum erythrorhizon root extract rebuild the cuticle, while polyquaternium-7 tames static and frizz. Unlike purple shampoos that leave hair stiff and brittle, this mask leaves it soft, cool, and easy to detangle.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/2_5fe9ca1c-8f3e-4d3f-b62b-c650f0d10a88.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eWhy Blondes, Platinums \u0026amp; Silver-Haired Folks Are Trading Purple Shampoo for This\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eSkeptics first — those expecting “just another overhyped purple product” reported it’s the first that eliminated brass without damaging their hair. “I was three washes away from booking another salon toner,” said Anna K. “Left this on for eight minutes. Brass disappeared, and my hair felt softer than before.\"\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eStep Out of the Shower Looking “Fresh from the Salon”\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Locks in Moisture All Day:\u003c\/strong\u003e Lightweight formula absorbs fully without greasy residue, so hair stays hydrated and cool-toned without heaviness.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Restores Elasticity:\u003c\/strong\u003e Keratin strengthens strands weakened by bleach, reducing breakage from brushing and heat styling.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Maintains Cool Tone Between Salon Visits:\u003c\/strong\u003e Keeps platinum icy, highlights ashy, and silver sharp — helping you extend salon trips, not chase them.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eTone and Condition in Less Than 10 Minutes\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 1: Wet hair thoroughly and towel-dry to damp — damp strands absorb pigment and conditioning better than soaking wet.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 2: Apply an even layer of \u003cstrong\u003eVioletLock™\u003c\/strong\u003e through mid-lengths and ends. Leave on for 5–10 minutes — shorter for a sheer gloss, longer for stronger toning.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 3: Rinse until water runs clear. Hair emerges cooler, softer, and ready to style straight from the shower.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/4_2747590b-ee27-4770-a7da-5d6b75d7a94f.png?v=1777058173\"\u003e\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e \u003cp\u003e \u003c\/p\u003e \u003ctable\u003e \u003cthead\u003e \u003ctr\u003e \u003cth\u003e\u003cstrong\u003eWhy Choose VioletLock™?\u003c\/strong\u003e\u003c\/th\u003e \u003cth\u003e\u003cstrong\u003ePurple Shampoo\u003c\/strong\u003e\u003c\/th\u003e \u003cth\u003e\u003cstrong\u003eSalon Toner Visit\u003c\/strong\u003e\u003c\/th\u003e \u003c\/tr\u003e \u003c\/thead\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eNeutralizes yellow \u0026amp; brassy tones\u003c\/strong\u003e within 5–10 minutes\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eDeeply conditions as it tones\u003c\/strong\u003e — leaves hair soft, never crunchy\u003c\/td\u003e \u003ctd\u003e❌\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eUse at home, no appointment needed\u003c\/strong\u003e under $15 per jar\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003ctd\u003e❌\u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e \u003c\/table\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eProduct Details for the Thoughtful Buyer\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eNet Content\u003c\/strong\u003e: 3.5 oz (100g)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eIngredients\u003c\/strong\u003e: Keratin, Lithospermum Erythrorhizon Root Extract, Aqua, Dimethicone, Polyquaternium-7\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eFor\u003c\/strong\u003e: Blonde, Platinum, Grey \u0026amp; Silver hair — bleached, highlighted, or natural\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eDimensions\u003c\/strong\u003e: 2.1 x 2.1 x 2.2 inches\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003ePackage Includes\u003c\/strong\u003e: 1 VioletLock™ Purple Hair Mask\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eGot Questions? Here’s What You Should Know\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv style=\"text-align: left !important;\"\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eWill it leave my hair purple if left on too long?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eNo — the pigment is designed to tone, not dye. For a subtle gloss, rinse after 5 minutes. For stronger brass removal, leave up to 10 minutes. Start with less time on your first try and adjust as needed.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eHow often is it best to use?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eOnce or twice weekly, depending on how quickly your tone fades. If you live in hard water areas or swim in chlorinated pools, twice a week helps prevent brassiness from returning.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eDoes it work on natural grey or silver hair?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eYes. Natural silver and grey hair yellows over time from product buildup and sun exposure — the violet pigment neutralizes that, keeping your silver looking sharp.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eWill it dry out my hair like most purple shampoos?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eNo. Keratin and dimethicone moisturize as the pigment tones, leaving hair soft and manageable — not crunchy and brittle like many purple shampoos.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eCan I use it on highlighted hair that isn't bleached blonde?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eYes. Balayage, babylights, partial highlights, and ombré all benefit by regular toning to keep lightened sections cool instead of warm. Focus application on the lighter areas.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/6_e4d44b4a-d195-4270-a207-ee3e8357f927.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eReady to Keep Your Blonde From Turning Butter-Yellow?\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003eVioletLock™ Purple Hair Mask\u003c\/strong\u003e is the quickest way to maintain icy platinum, ashy highlights, and sharp silver — no extra salon visits or drying purple shampoos required. Tone and repair in one shower and step out looking freshly done.\u003c\/p\u003e","brand":"Luxinera","offers":[{"title":"100g","offer_id":64345697812829,"sku":"LG20303316+LP20330738","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/7324\/9373\/files\/6cd9de8b71875d7971e55d2f2756d80ae9e501524094de3e76a0015560cdbd8e.png?v=1777061018","url":"https:\/\/luxinera.com\/products\/violetlock%e2%84%a2-eliminate-brassy-yellow-deep-condition-maintain-cool-blonde-between-salon-visits","provider":"Luxinera","version":"1.0","type":"link"}